Bid for LA to Rebuild LA

To our peers, partners, and policymakers:

In the past decade, Los Angeles has seen a steady decline in commercial production days — a loss that translates to fewer local crew jobs, reduced vendor revenue, and millions in spending that no longer flows into our local economy each year. As other states and countries have introduced meaningful incentives for advertising production, California has fallen behind, leaving our community on the sidelines of a race we used to lead.

Our recovery starts with every bid.

While the tax incentive and permit reform battles are being waged by others, the recovery of our local community requires immediate, unified action from every corner of the industry. Bid for LA exists to be the rallying call: ensuring every brand, agency, studio, and production company grasps the direct, human impact of their location choice. Submitting a Bid for LA is not merely an option — it’s an act of commitment to our community. By simply budgeting and presenting a viable option for Los Angeles, you can help reverse years of crisis — from pandemic closures and industry strikes to recent natural disasters — keeping our world-class crews employed, vital stages operational, and guaranteeing industry revenue flows back into our community who urgently needs it.

Bid for LA works to:

• AGGREGATE insights from across the industry to inform policy and raise awareness of the challenges facing commercial production in Los Angeles.
  

• EDUCATE peers, clients, and public officials on the value of producing locally — economically, environmentally, and creatively.
  

• ACTIVATE by amplifying and uniting efforts to directly reverse the decline of commercial production in Los Angeles, from industry-led advocacy to high-impact community initiatives.
  

But we can’t do it alone. We need your help.

By signing this pledge, you are demonstrating your belief in — and support for — protecting and rebuilding the world-class advertising production ecosystem in Los Angeles.

Let’s Bid for LA.